Chester Waterstone's Book Signing

When we arrived at Waterstone’s, the events manager said the recent record by a non-celeb author was 26 copies sold. After guaranteeing to smash that, we only sold five in the first hour. Footfall was highish – an eclectic mix of tourists not exactly out on the hunt for a true-crime book. To smash the record, something had to be done. 

We used the same strategy as last week in Southport. Mum positioned herself outside of the store with someone dressed in the jail outfit – her friend, Chris – pitching passers-by Hard Time. Thanks to the tremendous help of Mum, Chris, the Waterstone's staff and even the town crier of Chester, David Mitchell, who was out pitching the book, we sold 40 copies.    

 Events manager, Jed

 With book seller, Jenn

Upcoming Waterstone's signings this month:

Manchester, Trafford Centre:  Saturday August 20th

Guildford: Saturday August 27th

More info on this month’s signings

Shaun Attwood

1 comment:

Anonymous said...

Hope u had a great day